BrochureWhat the press are saying
SaaS-Magazin.de reported on October 9, 2009: "Web-based solutions with increased data security"
"The latest version of CAS PIA, version 1.6, is again an entirely Web-based solution. This secure means of accessing data over an SSL connection is optimized for use with the Mozilla Web browser version 3.0 and later. Users can also access CAS PIA using mobile, Internet-enabled handheld devices. Version 1.6 has also been released for Internet Explorer 8."
IT Mittelstand* headline in October 2009: "Web-based contact management"
"With CAS PIA version 1.6, CAS Software AG has added a range of new features to its Web-based contact management solution. Such enhancements include the heat maps which allow users to visualize the geographical distribution of customers and sales opportunities, enabling them to identify sales potential more easily. While red areas on the map show a particularly high concentration of customers, yellow or green areas show lower numbers of sales opportunities. In addition, a new and improved dossier for organizations ensures increased transparency: it shows all linked data records and the associated contact persons."*Mittelstand = Small and medium-sized enterprises
Eclipse headline on September 6, 2009: "The example: CAS Open"
"Customers are becoming increasingly demanding. Their wishes and requirements are more varied, their way of communicating has changed, their level of product knowledge has increased. As a result, this has led to increased demands placed on customer relationship management software: industry specifications and processes within a company must be represented, third-party systems integrated and complex permission concepts implemented." Click here to read the full article (in German only).
c't headline on August 31, 2009: "Customers on the Web map"
"The Web-based contact database, CAS PIA, from CAS Software is designed for managing customer addresses, sales opportunities, appointments, call lists and correspondence with business partners. Users access data over an SSL connection using either Mozilla Firefox or Internet Explorer 8. In their personal home page they can view the geographical distribution of specific groups of customers using the so-called heat maps. Heat maps are maps from the Microsoft’s geodata service Bing Maps, which highlight areas with a high concentration of customers. CAS PIA costs €19.90 a month per user."
CAS PIA shortlisted for the German Internet Prize
"Six successful small and midsize companies have been shortlisted for the German Internet Prize," annnounced the high-tech association BIKOM today in Berlin. An independent jury of businesspersons and scientists selected the finalists from among 300 hopefuls. The winner of Germany's most prestigious IT competition will be announced in Stuttgart on November 6 […]. “With the German Internet Prize we are promoting midsize companies that are leading the innovation race and are dictating the trends for others to follow. Because good ideas also need a high level of attention,” explained Heinz Paul Bonn. BITKOM is organizing the competition in cooperation with the German Federal Government and under the patronage of Michael Glos, the German Federal Minister of the Economy. The German Internet Prize is being awarded for the ninth time – this year as part of a larger event called "Germany – the land of ideas."www.deutscher-internetpreis.de (German)
CIO ran an article about software as a service in its May 2009 edition:
"[...] Another promising sign for the industry is that the SaaS idea means that small businesses can now afford CRM solutions. CAS Software AG has gone down this route: CAS genesisWorld is the – conventional – CRM Suite for small and medium-sized companies; CAS PIA a is the slim-line SaaS version. The advantage of this diversification says Andreas Zipser, a member of the management board at CAS, is that our partners do not lose out. After all CAS PIA is aimed at new customers for which CAS genesisWorld would be too large [...]"
The Computer Zeitung headline on March 16, 2009 "Renovated Web-based contact management":
“CAS has added new features to CAS PIA, its customer relationship management (CRM) solution, available as software-as-a-service. For €19.90 a month per user, this solution enables users to centrally manage contacts and information on existing and potential customers over the Internet. New features of version 1.5 include enhanced report templates that provide information on revenue distribution or sales performance."
A report from the March 2009 issue of Absatzwirtschaft:
"CAS Software AG has now made this trend available to small companies and freelancers: CAS PIA is an Internet-based SAAS contact management solution specifically designed for this target group (and with it CAS Software AG made it into the top six finalists of the German Internet award 2008). For €19.90 a month and for each user, small companies with up to 20 workstations can, over the Internet, manage their contacts and information on potential and existing customers, coordinate appointments, organize marketing campaigns, create analyses and reports, or send e-mail merges to selected target groups. The data is hosted in a Munich data center and can be accessed – from a computer, laptop, smartphone – over the Internet from anywhere in the world." Computerzeitung shows interest in CAS PIA on August 11, 2008:
CAS PIA “can be installed entirely from the Internet and also operated there. At present, scalability is ensured through a security-certified hosting center in Munich. […] As a target group for the product, Neer envisages companies with up to 20 employees and company teams. This software solution is more strongly tailored to common European corporate practices than the competing U.S. products, " according to Ludwig Neer, head of research, on the difference between CAS and Salesforce and Microsoft.”
IX, the magazine for professional information technology, reports on CAS PIA in issue 4/2008:
CAS, the CRM service provider, has designed a special Software as a Service (SaaS) package for small businesses with up to 20 workstations. In addition to the usual groupware functions (calendar, tasks, follow-ups), CAS PIA includes a digital customer dossier and functions for managing campaigns, documents, and sales opportunities.”
The IS REPORT inquires into the advantages of CAS PIA compared to other solutions in issue 4/2008:
When asked about the advantages of SaaS CRM over Outlook, Mr. Hubschneider’s answered, "in order to achieve ‘Customer Excellence’, users need a system for contact management and CRM with a standardized database. Outlook has hardly any functions for administering customer dossiers – and you also cannot access it live from mobile devices. […] Whereas our new software also supports Outlook for exchanging e-mails, appointments and contact data.
The Austrian magazine it&t business describes the advantages of CAS PIA in issue 4/2008:
“The new Saas solution is aimed toward small enterprises with up to 20 workstations and focuses on electronic customer dossiers and on groupware functions such as calendar, tasks and follow-ups. ‘Here, it is not so much a question of campaign management as rather of customer relationship management basics such as customer loyalty and raising the customer’s value ’, so Martin Hubschneider, Board Chairman of CAS Software, on the product in competition against salesforce.com and Sage CRM.”
